AMSTERDAM, THE NETHERLANDS (JANUARY 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces award-winning actor Damson Idris and supermodel Abby Champion headline the Spring 2025 Denim collection campaign. Showcasing a confident, bold and vibrant denim mood board, the campaign presents a range of effortless denim to embrace the energy of Spring. “Being part of this campaign feels like celebrating a true classic,” said Damson Idris. “Denim is as versatile as it is timeless. Each piece in the collection has a story, and I’m excited to help bring that to life this season.” The collection reimagines the brand’s signature denim — from slim to straight and modern to classic — with fresh washes, refined cuts, and enduring style. The assortment is loyal to the classics which have endured over the years, refreshing them with innovative shapes and stylish proportions. "Denim is an essential building block of my wardrobe, grounding my style in pieces that feel both effortless and endlessly versatile," said Abby Champion. “Each fit, wash, and design in the collection gives me the confidence to express myself, making it easy to create looks that are unique to me." The Spring 2025 Denim collection will be available from January on tommy.com, in TOMMY HILFIGER stores worldwide and through select wholesale partners throughout the season. Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.