Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], builds on its legacy of creating iconic moments that fuse fashion, sport and entertainment by sponsoring this summer’s highly anticipated event movie F1. Starring TOMMY HILFIGER Menswear brand ambassador Damson Idris, the film brings the adrenaline-fueled world of FORMULA 1™️ to the big screen.
From the beginning, entertainment and sport have fueled TOMMY HILFIGER’s brand DNA. Now, after over three decades of auto racing partnerships, the label continues its game-changing approach to sports by partnering on F1, Apple Original Films’ upcoming feature set in the high-octane world of FORMULA 1™️ racing, powering into cinemas this summer. As motorsports cultural influence accelerates beyond the track and into lifestyle, TOMMY HILFIGER’s presence in the film reinforces its deep-rooted connection to sport. As one of the APXGP team sponsors in the film, the TOMMY HILFIGER flag logo will be prominently displayed on the APXGP car’s halo, front and side, as well as on the drivers’ kit and team uniforms.
The TOMMY HILFIGER brand’s legacy with car racing dates back to the 1990s, marked by iconic sponsorships with Team Lotus, Ferrari, and Mercedes-AMG F1™, along with a multi-season partnership with driver Sir Lewis Hamilton. These collaborations have long embodied the intersection of sport, fashion and entertainment. In this latest chapter, Tommy Hilfiger continues to push the boundaries of style and speed while inspiring and connecting with audiences around the globe.
The film, directed by Top Gun: Maverick’s Joseph Kosinski, produced by Jerry Bruckheimer, Kosinski, Hamilton, Pitt, Dede Gardner, Jeremy Kleiner and Chad Oman, and written by Ehren Kruger, will be released in theaters worldwide on June 27, 2025.
This is just the start. Watch the F1 trailer on https://www.youtube.com/watch?v=KsBNOAAXiCY or on @TommyHilfiger, @F1Movie and @AppleTV social channels.
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