AMSTERDAM, THE NETHERLANDS (July 2026) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces a takeover of The Plaza Hotel for its Spring 2027 Runway Show on September 10, 2026, presenting New York through the eyes of its founder. The hotel stands at the intersection of style, entertainment and New York history, and will play host to a new generation of icons as the brand unveils its latest collection of prep classics.
An institution synonymous with New York style, culture and a distinctly New York way of living, The Plaza also holds a deeply personal significance for Tommy Hilfiger. For more than a decade, Tommy and his wife Dee made their home high above Central Park, creating a spectacular duplex penthouse within the hotel. Returning now to one of the defining settings of his life and career, the eponymous designer transforms The Plaza into the backdrop for a new expression of Classic American Cool.
“I've long been inspired by American icons, and there are few places that embody that spirit more than The Plaza,” said Tommy Hilfiger. “From Marilyn Monroe and Frank Sinatra to The Beatles and The Rolling Stones, generations of cultural greats have passed through its doors — and this fall we welcome in a new era of brand ambassadors and campaign stars. If those walls could talk, they would tell some of the city's greatest stories."
At The Plaza, Tommy Hilfiger continues its tradition of reimagining New York landmarks for NYFW. Following presentations at Grand Central Terminal's Oyster Bar and aboard the MV John F. Kennedy, previously a Staten Island Ferry, the Spring 2027 show celebrates the places and personalities that continue to shape the city's cultural identity.