Tommy Hilfiger, represented in Greece by SARKK SA, hosted the first Tommy livestream shopping event in Greece on May 17th 2021 at tommy.com, applying the biggest trend of the global market and proving its distinguishing innovative spirit. The Live Shopping Event was hosted by the much-loved Iliana Papageorgiou, model and presenter, who was joined by Eleni Stasinopoulou, director of Missbloom.gr and of all the women-centered sites of Attica Publications.
The live event had a form of a short, fun and interactive digital show and the two hostesses were dressed from head to toe with Tommy Hilfiger pieces. Additionally, they showcased their favorite pieces from the new SS21 Collection 'Miami Vibes' and with inspiration from their love and knowledge around fashion, shared styling tips and ideas for unique combinations ideal for both morning and night-time looks. During the event, they welcomed the model, Eleni Asimaki, and the content creator, Konstantinos Tzachas, as guest stars who encouraged the public to add their favorite styles to a virtual shopping bag for immediate purchase with only one click.
In addition to the discussion about the SS21 Collection, special emphasis was placed on Tommy Hilfiger's great mission ‘Waste Nothing and Welcome All’, based on the brand's commitment to a more sustainable and inclusive future in the fashion industry. Throughout the live event, the audience had the opportunity to interact with the four protagonists, ask questions and learn more about the new collections of TOMMY HILFIGER and TOMMY JEANS, while taking part in a very special shopping experience.
"We are very happy and proud that Tommy Hilfiger is leading the way with the implementation of such an innovative project, which will surely determine the future of the shopping experience and will reconsider the way we shop and interact with each brand," said Ms. Sylvie Gerogianni, Marketing, Communications & VM Manager Tommy Hilfiger.
The Tommy Hilfiger livestream shopping event is available on demand on tommy.com so every single fan of the brand can access it. You can watch it at: https://gr.tommy.com/live