Renowned, Italian tailoring house, Lardini, will become the new licensee for the TOMMY HILFIGER TAILORED trademark as of Spring 2021, fueling the next phase of growth for this business segment.
AMSTERDAM, THE NETHERLANDS (JUNE 2020) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that Italian tailoring house, Lardini, will license its TOMMY HILFIGER TAILORED trademark. Beginning with the Spring 2021 seasonal collection, Lardini will design, produce and distribute TOMMY HILFIGER TAILORED suits, jackets, suit separates and classic pants across the EMEA and APAC regions. This strategic decision is part of Tommy Hilfiger’s ambition to drive further sales of the TOMMY HILFIGER brand and increase the global reach of its range of products.
“Globally celebrated for their excellence in tailoring and craftmanship, we are confident that Lardini will continue to build on the innovative and sophisticated spirit at the heart of our tailored collections,” said Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe. “We believe that leveraging Lardini’s market expertise will enable us to further expand our tailored product categories in Europe and Asia.”
“We are proud to start this collaboration for TOMMY HILFIGER, one of the most iconic American brands. We are sure that this partnership will enable us to achieve great results thanks to the synergy between the Lardini heritage and know-how, and Tommy Hilfiger’s vision for continued expansion of their tailored business segment,” said Andrea Lardini, CEO Lardini S.p.a