AMSTERDAM, THE NETHERLANDS (MARCH 2020) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the launch of the third TommyXMercedes-Benz men’s capsule collection, which builds on the brand’s multi-year strategic partnership with the Mercedes-AMG Petronas Formula One Team. The Spring 2020 collection blends the TOMMY HILFIGER brand’s classic American cool sportswear heritage with the innovative technical expertise of the six-time Formula One™ World Champions. The collection will launch globally online at tommy.com, in select Mercedes-Benz dealerships, at select TOMMY HILFIGER stores and with select wholesale partners starting March 2, 2020.
The Spring 2020 TommyXMercedes-Benz campaign celebrates Tommy Hilfiger’s and the Mercedes-AMG Petronas F1 Team’s shared values of quality craftsmanship, durable designs and innovation. Starring models Kit Butler and Patrick Nodanche, the campaign spotlighted key styles alongside a G-63 Mercedes-AMG.
The men’s TommyXMercedes-Benz capsule collection features timeless styles including the chino, bomber jacket and hooded parka are elevated with a sophisticated tailored twist and technical elements, such as climate control finishes, perforations, rubberized tapes, seamed seals and Velcro adjusters Polos and T-shirts are treated with TH Cool properties that include miDori® bioWick for moisture wicking and fast-drying properties, while a cotton and Sorona® blend brings a soft feel to sweaters. The red, white and navy color palette is enhanced with light grays and light blues, and the iconic TOMMY HILFIGER flag and Mercedes-Benz TriStar are elevated through subtle execution. The signature TOMMY HILFIGER stripe continues its minimalist approach on hems and cuffs, and blue pop colored TriStar linings add an unexpected twist to classic outerwear. The collection is clean and sophisticated for the modern Tommy Man.
Starting in the 2018 season, TOMMY HILFIGER became the Official Apparel Partner of the Mercedes-AMG Petronas Formula One Team, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand. The partnership with the world’s top Formula One™ team and leading automobile innovator underscores Tommy Hilfiger’s vision to continuously elevate and expand the brand in key markets for a new generation of TOMMY HILFIGER consumers.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger, #TommyXMercedesBenz and @TommyHilfiger.