WHAT: Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], hosted the TOMMYNOW Spring 2020 experiential runway event, which marked the global launch of the fourth TommyXLewis collaborative collection designed by Tommy Hilfiger and British Formula OneTM Champion, Lewis Hamilton. A TommyXLewisXH.E.R. co-created capsule - the first collaboration with Grammy-award winning artist, H.E.R. – also premiered at the event, alongside the Spring 2020 HILFIGER COLLECTION for Men and Women. The show took place in London at the iconic Tate Modern, The Tanks on February 16, 2020 at 8 p.m. GMT.
TOMMYNOW Spring 2020 celebrated the sustainability advancements that sit at the heart of the Spring TommyXLewis collaboration. More than 75% of the styles are sourced with more sustainable materials and through partnerships that reduce negative impact in the supply chain. The collection further embraces the notion of “Style for All” – the belief that great style erases all boundaries in gender, age, ethnicity and body type. In their fourth season as collaborators, Tommy Hilfiger and Lewis Hamilton also welcomed music artist H.E.R. to infuse her unique twist into statement-making TommyXLewisXH.E.R. styles.
TOMMYNOW Spring 2020 built on Tommy Hilfiger’s signature “See Now, Buy Now” format with runway looks available across an ecosystem of immediately shoppable channels in more than 70 countries.
Front row guests included Meghan Trainor, Billy Porter, Shawn Yue, Charli XCX, Anne-Marie, James Bay, Miss Fame, Sfera Ebbasta, Dadju, Mina El Hammani, Jorge López, Yolanda Hadid, Noor Tagouri, Melissa Satta, Sveva Alviti, Mahalia, Alan Cumming, Valentina Ferragni, Sergi Roberto, Michaela DePrince, Lolo Zouaï, Pixie Lott, Caroline Daur, Miles Chamley-Watson, Amber Le Bon, Andrés Velencoso, Michael Ward, Rainey Qualley, AJ Tracey and Negin Mirsalehi.
WHO: Meghan Trainor wore a Spring 2020 HILFIGER COLLECTION stars and stripes dress.
Billy Porter wore a snake print pant, shearling jacket, fedora and metallic stripe turtleneck, all Fall 2019 TommyXZendaya, as well as a Fall 2019 HILFIGER COLLECTION bag.
Shawn Yue wore a suit, white shirt and polka dot tie, all Spring 2020 TOMMY HILFIGER TAILORED.
Charli XCX wore a Fall 2019 TOMMY JEANS navy knitted sweater; Spring 2020 HILFIGER COLLECTION jeans; and Spring 2020 TOMMY HILFIGER white sneakers.
Anne-Marie wore a ribbed flag sweater, white shirt and leather boat shoes, all Spring 2020 HILFIGER COLLECTION, and Fall 2019 HILFIGER COLLECTION crest jeans.
James Bay wore a Fall 2019 HILFIGER COLLECTION crest sweater.
Miss Fame wore a crest striped boyfriend shirt and leather skirt, both Spring 2020 HILFIGER COLLECTION, and a Fall 2019 HILFIGER COLLECTION trench coat.
Sfera Ebbasta wore jeans, white sneakers, a bucket hat and a denim jacket, all Spring 2020 TOMMY JEANS, as well as a Fall 2019 TOMMY JEANS light blue shirt.
Dadju wore black cargo pants and a parka jacket, both Spring 2020 TommyXLewis, as well as a Spring 2020 HILFIGER COLLECTION crest sweater.
Mina El Hammani wore a Spring 2020 TOMMY JEANS cropped denim jacket; Spring 2020 HILFIGER COLLECTION foulard blouse; and Spring 2020 TOMMY HILFIGER white wide-leg pants.
Jorge López wore a denim jacket, pop-over tracksuit top and track pants, all Spring 2020 TommyXLewis.
Noor Tagouri wore a foulard skirt and gold crest high loafers, both Spring 2020 HILFIGER COLLECTION; a Fall 2019 HILFIGER COLLECTION navy crest shirt; and a Spring 2020 TOMMY HILFIGER trench.
Melissa Satta wore a denim jacket and pop-over tracksuit top, both Spring 2020 TommyXLewis, as well as Spring 2020 TOMMY JEANS jeans.
Sveva Alviti wore a naval denim jacket, striped shirt and black trousers, all Spring 2020 HILFIGER COLLECTION.
Mahalia wore a knitted crest sweater, crest embroidered pant and crest high loafers, all Spring 2020 HILFIGER COLLECTION.
Alan Cumming wore a Fall 2019 HILFIGER COLLECTION crest suit, as well as a Spring 2020 HILFIGER COLLECTION striped T-Shirt.
Valentina Ferragni wore leather shorts and a crest blazer, both Spring 2020 HILFIGER COLLECTION, as well as a Spring 2020 TOMMY HILFIGER underwear black bra.
Sergi Roberto wore a knitted flag sweater and crest cap, both Spring 2020 HILFIGER COLLECTION; as well as a Spring 2020 TOMMY JEANS denim jacket and jeans.
Michaela DePrince wore a Fall 2019 TommyXZendaya leather coat and a Spring 2020 TommyXLewisXH.E.R. sheer dress.
Lolo Zouaï wore a reversible bomber jacket, crest denim pants, navy T-Shirt and leather chunky sneakers, all Spring 2020 HILFIGER COLLECTION.
Pixie Lott wore a burgundy turtleneck and burgundy leather shorts, both Fall 2019 HILFIGER COLLECTION.
Caroline Daur wore an archive TOMMY HILFIGER Tailored tuxedo blazer; Spring 2020 TOMMY HILFIGER underwear bandeau top; and a Spring 2020 HILFIGER COLLECTION naval denim pant.
Miles Chamley-Watson wore a hyper yellow sweater, hyper yellow track pants and parka, all Spring 2020 TommyXLewis.
Amber Le Bon wore a black leather skirt and velvet platform sandals, both Fall 2019 TommyXZendaya, as well as a Spring 2020 TommyXLewis black T-Shirt.
Andrés Velencoso wore a Spring 2020 TommyXLewis reversible bomber jacket; Fall 2019 HILFIGER COLLECTION knitted sweater; Spring 2020 TOMMY HILFIGER denim pants; and Spring 2020 HILFIGER COLLECTION star sneakers.
Rainey Qualley wore a Spring 2020 TommyXLewis denim jacket; Spring 2020 TOMMY HILFIGER underwear bandeau top; Spring 2020 HILFIGER COLLECTION pinstripe shorts; and Spring 2019 TommyXZendaya gold sandals.
Michael Ward wore a crest denim jacket, knitted flag sweater, crest denim pant and leather sneakers, all Spring 2020 HILFIGER COLLECTION.
AJ Tracey wore a Spring 2020 TOMMY JEANS bucket hat and a Spring 2020 TommyXLewis denim shirt.
Negin Mirsalehi wore a leather varsity bomber and tailored pant, both Spring 2020 HILFIGER COLLECTION, as well as a Spring 2019 TommyXZendaya satin blouse.
Rowoon wore a bomber jacket, striped T-Shirt and blue pants, all Spring 2020 TOMMY HILFIGER.
WHERE: TOMMYNOW Spring 2020
Tate Modern, The Tanks
London
United Kingdom
#TOMMYNOW
#TommyXLewis
#TommyHilfiger
Instagram: @TommyHilfiger
Snapchat: TommyHilfiger
Twitter: @TommyHilfiger
Facebook: Tommy Hilfiger
YouTube: Tommy Hilfiger
WHEN: Sunday, February 16, 2020
IMAGES: newsroom.tommy.com
Photo Credit: Courtesy of Tommy Hilfiger
Editorial Credit: HILFIGER COLLECTION, TOMMY JEANS, TOMMY HILFIGER, TommyXLewis, TommyXLewisXH.E.R.