Tommy Hilfiger is traveling to Paris with global brand ambassador Zendaya to celebrate their collaboration inspired by ‘70s icons and the 1973 Battle of Versailles fashion show.
The experiential event celebrates inclusivity in fashion, with women’s runway looks available across an ecosystem of immediately shoppable channels in over 70 countries.
AMSTERDAM, THE NETHERLANDS (February 25, 2019) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the Spring 2019 TOMMYNOW experiential runway event featuring the TommyXZendaya collaborative collection. The show will celebrate and honor strong, iconic women of ‘70s American pop culture, as well as the 1973 Battle of Versailles fashion show and the powerful statement made by the American models who took to the catwalk. TOMMYNOW continues to tour the world, traveling to Paris for the first time on Saturday, March 2nd at 9 p.m. CET at the Théâtre des Champs-Elysées.
“This season we are fusing our Americana heritage with Zendaya’s confidence and optimism, bringing it all together in a one-of-a-kind disco in Paris,” said Tommy Hilfiger. “The TommyXZendaya collaborative collection and our “See Now, Buy Now” event take cue from the ‘70s and the power of zodiac signs. The evening will be a celebration of the optimistic spirit that Zendaya and I share, as we bring diversity, inclusivity and empowerment to the runway.”
Following the success of the first five TOMMYNOW shows, “TOMMYNOW Presents TommyXZendaya” builds on Tommy Hilfiger’s signature “See Now, Buy Now” format. Premiering at the show is the first TommyXZendaya collaborative collection, designed by Tommy Hilfiger in partnership with actress and global TOMMY HILFIGER brand ambassador, Zendaya. Consumers can shop the runway immediately, across an ecosystem of channels in more than 70 countries, including TOMMY HILFIGER stores and tommy.com, select wholesale partners, and social media.
Tommy Hilfiger continues to partner with innovative companies to create inspiring activations. This season, the brand will collaborate with Unfold, an app that empowers users to create and share elevated stories for social media with its distinctive, design-driven templates and text tools. Starting February 27th, 15 TOMMY HILFIGER-branded templates will be available for fans around the world on Unfold so they can add a twist to their stories. To mark this collaboration, Unfold Co-Founders Alfonso Cobo and Andy McCune will take over the TOMMY HILFIGER Instagram Stories for the runway show, capturing moments from backstage to front row.
#TOMMYNOW coverage will be accessible through the brand’s Instagram, Twitter and Facebook social media channels and online at tommy.com.
Friends and followers of the brand are invited to join the conversation on social media using #TommyHilfiger and @TommyHilfiger.
