AMSTERDAM, THE NETHERLANDS (February 2019) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the Spring 2019 TOMMY HILFIGER Kids global advertising campaign that celebrates gen Z, the new kids on the block who embrace inclusivity and empowerment more than any generation before. The campaign will break globally on February 5, 2019.
Shot by Raul Ruz in Miami, the campaign captures real stories of growing up together and dreaming big. Set in a basketball court, playgrounds, and other outdoor spaces in the city, the integrated digital campaign features kids and teenagers sharing who they are today, and who they are going to become. The all-American mood is playful and optimistic.
The Spring 2019 TOMMY HILFIGER Kids collection re-energizes classic Americana styles with a cool and colorful twist. Iconic styles including T-shirts, dresses and shorts feature modern and relaxed silhouettes, toweling fabrics, candy stripes, and positive slogans. Madras checks are given a playful edge with a fuchsia purple color palette and unexpected placements, while sustainable elements including recycled and organic cottons feature in the collection, as we embrace the nostalgia of the past while looking forward to the future.
TOMMY HILFIGER Kids is available in select TOMMY HILFIGER stores, TOMMY JEANS stores and online at tommy.com