Keeping up with SARKK
Read the latest news on how SARKK is establishing Tommy Hilfiger and Calvin Klein as two of the world’s most iconic brands, maintaining its leader position in the region.
TOMMY HILFIGER PUTS PREP ON THE RACETRACK FOR FALL 2025 CAMPAIGN, STARRING JISOO AT “THE HILFIGER RACING CLUB”
Building on a legacy of gatecrashing American style, the campaign reignites prep through a blend of luxury motorsport nostalgia and a bold, vibrant spirit. Global brand ambassador JISOO puts her own spin on iconic prep culture and heritage-driven ‘Tommy’ wardrobe. AMSTERDAM, THE NETHERLANDS (SEPTEMBER 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], unveils its Fall 2025 campaign, “The Hilfiger Racing Club”, featuring style icon and K-Pop star JISOO, who brings her quiet confidence and refined elegance to a reimagined day at the races. “The Hilfiger Racing Club” is a global...
Calvin Klein unveils new campaign starring Trent Alexander-Arnold
Calvin Klein today launches its new campaign starring renowned athlete Trent Alexander-Arnold in Fall 2025 underwear and denim. In a world where high-energy intensity meets laidback ease, Trent wears new Calvin Klein essentials and embodies the confidence of an athlete at the top of his game. Dynamic visuals directed and shot by Gordon von Steiner highlight Trent’s powerful persona from the field to the street to the stadium, styled in Calvin Klein’s iconic underwear, effortless denim and sleek fall layers. On the campaign, Trent Alexander-Arnold said, “Stepping into Calvin Klein’s iconic...
ALBA LARSEN BRINGS STYLE TO THE TRACK WEARING TOMMY HILFIGER TO THE DUTCH GRAND PRIX IN ZANDVOORT
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces that F1 ACADEMY® driver and Brand Ambassador Alba Larsen wore TOMMY HILFIGER to the Formula 1® Dutch Grand Prix in Zandvoort, The Netherlands, from August 29 to 31, 2025. For its Fall 2025 collection, TOMMY HILFIGER returns to its brand heart in New York City to find inspiration, reworking the codes of the city’s prep heritage through new takes on layering and texture-play. All from the collection, Alba Larsen’s looks included: August 28: A dark denim-on-denim set, with wide-leg jeans, a long-sleeve denim shirt, red cable knit...
Calvin Klein unveils new denim campaign starring MINGYU
Calvin Klein today unveils its new campaign starring K-pop artist MINGYU in Fall 2025 denim. Effortlessly cool, MINGYU ignites desire for the brand’s celebrated denim, with new styles injected with fresh energy through impactful graphics, tonal styling and seductive layering of unexpected basics. A standout of the season, new denim featuring the CK Emblem print reinterprets the brand’s signature monogram into a bold allover print pattern that brings a clean, graphic edge to jeans and trucker jackets. The iconic 90s Straight Jean returns in new vintage and dark washes, including rich indigo...
CADILLAC FORMULA 1® TEAM UNITES F1 STARS TO LAUNCH 2026 CAMPAIGN AND ANNOUNCES OFFICIAL PARTNERSHIP WITH TOMMY HILFIGER
The Cadillac Formula 1® Team today announced the signing of two star drivers – 10-time Grand Prix winner Valtteri Bottas and fellow F1 standout and six-time Grand Prix winner Sergio “Checo” Perez – to lead the team into its debut season in Formula 1® in 2026. Together, Bottas and Perez bring an unmatched blend of experience, leadership and technical acumen, positioning the Cadillac Formula 1® Team to hit the ground running as it joins the world’s most elite racing series. With more than 500 combined Grand Prix starts, over 100 podiums and deep development expertise, the pair will play a...
TOMMY HILFIGER PUTS PREP ON THE RACETRACK FOR FALL 2025 CAMPAIGN OPENING THE DOORS TO “THE HILFIGER RACING CLUB”
Building on a legacy of gatecrashing American style, the campaign reignites prep through a blend of luxury motorsport nostalgia and a bold and vibrant spirit. A cast headed by Nicholas Hoult and Claudia Schiffer showcase Tommy’s spin on prep culture and its heritagedriven wardrobe. AMSTERDAM, THE NETHERLANDS (AUGUST 2025) Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], unveils its Fall 2025 campaign, “The Hilfiger Racing Club”, featuring actor Nicholas Hoult and supermodel and fashion icon Claudia Schiffer. With an aesthetic inspired by luxury motorsport nostalgia, every lap at “The...
Calvin Klein dressed Beyoncé for her ‘Cowboy Carter’ Show in Landover
NEW YORK, NY, July 08, 2025 – Calvin Klein Inc. today announces Beyoncé was dressed in custom Calvin Klein Collection for her ‘Cowboy Carter’ show at Northwest Stadium in Landover, MD. Beyoncé wore a custom Calvin Klein Collection look consisting of a gold and black embroidered denim winged cape with feather detailing, embroidered with over 28 thousand crystal beads and sequins, over a crystal-embellished bralette and briefs featuring the iconic Calvin Klein logo waistband. She completed the look with matching embroidered black and gold thigh-high boots.
Calvin Klein dressed Marco Mengoni for his Performance in Rome
NEW YORK, NY, July 3, 2025 – Calvin Klein Inc. today announces Italian singer-songwriter Marco Mengoni was dressed in custom Calvin Klein Collection for his performance at Stadio Olimpico in Rome, Italy. Marco wore a custom Calvin Klein Collection look consisting of a red crystal-embellished tank top with red leather five-pocket trousers and black leather boots.
TOMMY HILFIGER PARTNERS WITH F1® THE MOVIE ON THE APXGP COLLECTION
Building on a legacy of fusing fashion, sport and entertainment, the range harnesses the power of the highly anticipated ‘F1® The Movie’, starring Brand Ambassador Damson Idris and Brad Pitt. In a synergy of speed and style, the limited-edition lineup blends racing codes and iconic prep as the brand sets the pace in ‘motorcore’ dressing. AMSTERDAM, THE NETHERLANDS (JUNE 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], fuels the connection between fashion, motorsport and cinematic storytelling with the launch of The APXGP Collection, ahead of the premiere of F1® The Movie in North...
TOMMY HILFIGER PRESENTS NEW SARTORIAL MENSWEAR COLLECTION AT PITTI UOMO
Called ‘TOMMY HILFIGER “New York”,’ the brand’s new sartorial menswear collection energizes prep heritage and the formal codes of iconic New York tailoring with a vibrant ‘Tommy’ twist. Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], debuted a new sartorial menswear vision during Pitti Uomo at Palazzo Portinari Salviati, Florence, Italy on June 17, 2025. Rooted in a relaxed approach to dressing up, the 19-look presentation boldly reimagines iconic American prep through a confident, vibrant lens. “The art of dressing up is back,” said Tommy Hilfiger. “All of the most inspiring icons...