Keeping up with SARKK
Read the latest news on how SARKK is establishing Tommy Hilfiger and Calvin Klein as two of the world’s most iconic brands, maintaining its leader position in the region.
TOMMY HILFIGER PUTS PREP ON THE RACETRACK FOR FALL 2025 CAMPAIGN OPENING THE DOORS TO “THE HILFIGER RACING CLUB”
Building on a legacy of gatecrashing American style, the campaign reignites prep through a blend of luxury motorsport nostalgia and a bold and vibrant spirit. A cast headed by Nicholas Hoult and Claudia Schiffer showcase Tommy’s spin on prep culture and its heritagedriven wardrobe. AMSTERDAM, THE NETHERLANDS (AUGUST 2025) Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], unveils its Fall 2025 campaign, “The Hilfiger Racing Club”, featuring actor Nicholas Hoult and supermodel and fashion icon Claudia Schiffer. With an aesthetic inspired by luxury motorsport nostalgia, every lap at “The...
Calvin Klein dressed Beyoncé for her ‘Cowboy Carter’ Show in Landover
NEW YORK, NY, July 08, 2025 – Calvin Klein Inc. today announces Beyoncé was dressed in custom Calvin Klein Collection for her ‘Cowboy Carter’ show at Northwest Stadium in Landover, MD. Beyoncé wore a custom Calvin Klein Collection look consisting of a gold and black embroidered denim winged cape with feather detailing, embroidered with over 28 thousand crystal beads and sequins, over a crystal-embellished bralette and briefs featuring the iconic Calvin Klein logo waistband. She completed the look with matching embroidered black and gold thigh-high boots.
Calvin Klein dressed Marco Mengoni for his Performance in Rome
NEW YORK, NY, July 3, 2025 – Calvin Klein Inc. today announces Italian singer-songwriter Marco Mengoni was dressed in custom Calvin Klein Collection for his performance at Stadio Olimpico in Rome, Italy. Marco wore a custom Calvin Klein Collection look consisting of a red crystal-embellished tank top with red leather five-pocket trousers and black leather boots.
TOMMY HILFIGER PARTNERS WITH F1® THE MOVIE ON THE APXGP COLLECTION
Building on a legacy of fusing fashion, sport and entertainment, the range harnesses the power of the highly anticipated ‘F1® The Movie’, starring Brand Ambassador Damson Idris and Brad Pitt. In a synergy of speed and style, the limited-edition lineup blends racing codes and iconic prep as the brand sets the pace in ‘motorcore’ dressing. AMSTERDAM, THE NETHERLANDS (JUNE 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], fuels the connection between fashion, motorsport and cinematic storytelling with the launch of The APXGP Collection, ahead of the premiere of F1® The Movie in North...
TOMMY HILFIGER PRESENTS NEW SARTORIAL MENSWEAR COLLECTION AT PITTI UOMO
Called ‘TOMMY HILFIGER “New York”,’ the brand’s new sartorial menswear collection energizes prep heritage and the formal codes of iconic New York tailoring with a vibrant ‘Tommy’ twist. Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], debuted a new sartorial menswear vision during Pitti Uomo at Palazzo Portinari Salviati, Florence, Italy on June 17, 2025. Rooted in a relaxed approach to dressing up, the 19-look presentation boldly reimagines iconic American prep through a confident, vibrant lens. “The art of dressing up is back,” said Tommy Hilfiger. “All of the most inspiring icons...
DJ KHALED AND SAM HARTMAN STEP OUT IN TOMMY HILFIGER DURING AN ADRENALINE-FUELED SAILGP WEEKEND IN NEW YORK
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], invited musical icon DJ Khaled and American Football star Sam Hartman to an action-packed weekend around the New York Sail Grand Prix on June 7-8, 2025. As the Official Lifestyle Apparel Partner of the U.S. SailGP Team, TOMMY HILFIGER highlighted how the collaboration is redefining the sport’s global impact and cultural relevance, bringing guests closer to the action at the world’s most exciting race on water. DJ Khaled wore a regatta jacket from the TOMMY HILFIGER Sailing Collection styled with a white T-Shirt and white jeans both from...
DAMSON IDRIS STEPS OUT IN TOMMY HILFIGER AT F1® THE MOVIE PREMIERE IN MEXICO CITY
The TOMMY HILFIGER men’s ambassador celebrated the Mexican premiere of his much-anticipated ‘F1™ The Movie’ feature alongside co-stars Brad Pitt, Javier Bardem and Kerry Condon. Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces Hollywood actor and global menswear brand ambassador Damson Idris wore TOMMY HILFIGER to the F1® The Movie premiere at Plaza Toreo Parque Central, Mexico City, on June 9, 2025. The film's breakout star Idris showcased the APXGP Collection, created in partnership with F1® The Movie, which blends racing codes and iconic prep as the brand sets the pace in...
TOMMY HILFIGER RETURNS TO PITTI UOMO TO PRESENT ICONIC AMERICAN MENSWEAR
Known for its bold take on unpretentious prep, the brand will introduce a new vision for menswear, where heritage meets modernity, always with an unexpected twist. Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces a return to Pitti Uomo to show the TOMMY HILFIGER Spring 2026 collection in Florence, Italy, on June 17. Building on a legacy of boldly stepping into the cultural conversation with a fresh point of view, the concept reimagines the classic gentleman’s setting — where everyone is welcome and individuality takes the spotlight. Returning to Pitti Uomo for the first time...
TOMMY HILFIGER JOINS CADILLAC FORMULA 1® TEAM AS OFFICIAL APPAREL PARTNER
This marks the first partnership announcement Cadillac Formula 1® Team has made as they prepare to race in the 2026 Formula 1® World Championship and compete at the pinnacle of global motorsport. The sponsorship builds on Tommy Hilfiger’s history of bringing fashion to the track with plans for fanwear collections, disruptive campaigns with the team and drivers, and immersive events and activations that give consumers physical and digital front row access. NEW YORK – JUNE 3, 2025 – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], and Cadillac Formula 1® Team announce a multi-year...
Calvin Klein dressed Viola Davis for the L'Oreal - Lights on Women Award at the 78th Cannes film festival
NEW YORK, NY, May 23, 2025 – Calvin Klein Inc. today announces that Viola Davis was dressed in custom Calvin Klein Collection for the L'Oreal - Lights on Women Award at the 78th Cannes film festival in Cannes, France. Viola wore a custom Calvin Klein Collection runway look, consisting of a black silk structured collarless blazer over a matching bra and full-length skirt with a small train.
