Keeping up with SARKK
Read the latest news on how SARKK is establishing Tommy Hilfiger and Calvin Klein as two of the world’s most iconic brands, maintaining its leader position in the region.
TOMMY HILFIGER BRINGS TOGETHER DAMSON IDRIS AND ABBY CHAMPION FOR SPRING 2025 DENIM CAMPAIGN
AMSTERDAM, THE NETHERLANDS (JANUARY 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces award-winning actor Damson Idris and supermodel Abby Champion headline the Spring 2025 Denim collection campaign. Showcasing a confident, bold and vibrant denim mood board, the campaign presents a range of effortless denim to embrace the energy of Spring. “Being part of this campaign feels like celebrating a true classic,” said Damson Idris. “Denim is as versatile as it is timeless. Each piece in the collection has a story, and I’m excited to help bring that to life this season.” The...
LEWIS HAMILTON STEALS THE SPOTLIGHT IN CUSTOM TOMMY HILFIGER AT THE ABU DHABI GRAND PRIX
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces that Formula 1™️ driver Lewis Hamilton wore TOMMY HILFIGER to the Abu Dhabi Grand Prix race weekend in the United Arab Emirates from December 6–8, 2024. As Formula 1 fuses the worlds of motorsport, fashion and entertainment, the race weekend is increasingly watched as an exciting fashion moment by fans for drivers and VIP attendees alike. Lewis wore a custom TOMMY JEANS sleeveless jacket and jeans combination offering a luxury take on distressed denim. The American-washed set featured DIY crystal beading woven through the...
TOMMY HILFIGER UNITES SOFIA RICHIE GRAINGE AND DAMSON IDRIS FOR HOLIDAY CAMPAIGN
AMSTERDAM, THE NETHERLANDS (DECEMBER 2024) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], presents the Holiday 2024 campaign starring style icon Sofia Richie Grainge and award-winning actor Damson Idris. The scene is set on the evening of a festive holiday party where the cultural icons cross paths throughout their stay at a cozy Los Angeles hotel. Drawn to each other’s easy charm and effortless style, it’s a cinematic fusion of fashion and entertainment that captures the energy between the stylish pair as they weave their way through the night, all wrapped up in Tommy and the...
TOMMY HILFIGER ANNOUNCES ALBA HURUP LARSEN AS 2025 F1 ACADEMY™️ DRIVER
AMSTERDAM, THE NETHERLANDS (NOVEMBER 2024) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces motorsports sensation Alba Hurup Larsen as the new F1 ACADEMY™ TOMMY HILFIGER driver for 2025, extending the brand’s commitment to champion women in motorsport. At just 16 years old at the start of the season, Alba will be one of the youngest and most promising stars in F1 ACADEMY™ and is often called “the fastest girl in the world” by fans. In her debut season in 2025, she will race in a suit and car adorned with the brand’s iconic red, white and blue, symbolizing her role as a...
LEWIS HAMILTON STEALS THE SPOTLIGHT IN CUSTOM TOMMY HILFIGER AT THE LAS VEGAS GRAND PRIX
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces that Formula 1™️ driver and style icon Lewis Hamilton wore a custom TOMMY HILFIGER look to the Las Vegas Grand Prix in the USA on November 22, 2024. The paddock in Las Vegas is an unrivalled stage for fusing the excitement of fashion and motorsport, where Lewis was joined by global icons from the Tommy Family and the world of entertainment sharing in the thrill of the most exciting race weekend of the season. Lewis Hamilton wore a custom TOMMY JEANS look inspired by the luxurious excess of Las Vegas. A navy and white varsity...
TOMMY HILFIGER UNVEILS K-POP SUPERSTAR JISOO AS AMBASSADOR IN FALL 2024 CAMPAIGN
AMSTERDAM, THE NETHERLANDS (OCTOBER 2024) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], welcomes globally renowned musician and actor JISOO to the Tommy Family for the brand’s Fall 2024 campaign. Embracing the vibrancy and bustle of New York, the campaign follows JISOO on an open-top bus past the city’s iconic sights, capturing her individual personality with a uniquely Tommy twist. Known for her musical talent, feminine style and serene charm, the partnership fuses JISOO’s powerful cultural presence with TOMMY HILFIGER’s DNA. On her whistle-stop tour of New York City, JISOO wore...
Calvin Klein launches Fall 2024 campaign with NewJeans
Calvin Klein today introduces the final chapter of its Fall 2024 campaign starring the five members of global musical phenomenon NewJeans. The campaign, shot by Gordon von Steiner, sees MINJI, HANNI, DANIELLE, HAERIN and HYEIN in the brand’s new denim and Fall essentials. The campaign channels vibrant color and effortless cool, shining a spotlight on the K-pop group as a whole, and as individuals. Their innate confidence shines through in the campaign video as they playfully move along to “It Girl” by Kah-Lo, Karma Fields & Associanu. Across the visuals, their natural charisma and distinct...
DAMSON IDRIS WEARS TOMMY HILFIGER TO THE BRITISH GRAND PRIX RACE WEEKEND
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces that rising Hollywood actor and global menswear brand ambassador Damson Idris wore TOMMY HILFIGER to the British Grand Prix at Silverstone Circuit in Northamptonshire on July 7, 2024. Building excitement over the weekend, the trailer for highly anticipated Formula 1™ racing movie, F1, launched at Grand Prix race day. Featuring Damson alongside Academy Award® winner Brad Pitt, the exhilarating film follows the fictional APX GP Team as former driver Pitt returns to the grid. Damson wore a navy relaxed fit half-zip jumper over a...
CALVIN KLEIN PROVIDES CUSTOM WARDROBE FOR NEWJEANS AT THE NEWJEANS FAN MEETING "BUNNIES CAMP 2024 TOKYO DOME"
TOKYO, JAPAN, JUNE 27, 2024 – Calvin Klein announces that NewJeans members MINJI, HANNI, DANIELLE, HAERIN and HYEIN wore custom Calvin Klein for their performance at the NewJeans Fan Meeting “Bunnies Camp 2024 Tokyo Dome.” Calvin Klein designed five custom denim looks exclusively for the performance. The looks feature bespoke denim pieces laser-etched with an all-over Calvin Klein monogram logo pattern, custom Calvin Klein NewJeans branding and crystal embellishments, layered over Modern Cotton essentials. Calvin Klein was a proud sponsor of the NewJeans Fan Meeting “Bunnies Camp 2024 Tokyo...
TOMMY HILFIGER WELCOMES FRENCH-ALGERIAN SOCIAL MEDIA ICON LENA SITUATIONS TO THE TOMMY FAMILY FOR SUMMER 2024
Tommy Hilfiger, is pleased to announce multi-hyphenate French-Algerian social media icon Lena Situations is joining the Tommy family starting June 2024. As host of one of France’s most popular podcasts and preeminent creators, the partnership highlights Tommy Hilfiger’s commitment to bringing together fashion and entertainment, and continuing the brand’s legacy of celebrating pop culture around the world. “Tommy is iconic, historic and classic, but with a twist – the brand is all about self-expression and I am here for it,” said Lena Situations. “Over the years, we’ve seen him play with...