Keeping up with SARKK
Read the latest news on how SARKK is establishing Tommy Hilfiger and Calvin Klein as two of the world’s most iconic brands, maintaining its leader position in the region.
TOMMY HILFIGER UNVEILS K-POP SUPERSTAR JISOO AS AMBASSADOR IN FALL 2024 CAMPAIGN
AMSTERDAM, THE NETHERLANDS (OCTOBER 2024) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], welcomes globally renowned musician and actor JISOO to the Tommy Family for the brand’s Fall 2024 campaign. Embracing the vibrancy and bustle of New York, the campaign follows JISOO on an open-top bus past the city’s iconic sights, capturing her individual personality with a uniquely Tommy twist. Known for her musical talent, feminine style and serene charm, the partnership fuses JISOO’s powerful cultural presence with TOMMY HILFIGER’s DNA. On her whistle-stop tour of New York City, JISOO wore...
Calvin Klein launches Fall 2024 campaign with NewJeans
Calvin Klein today introduces the final chapter of its Fall 2024 campaign starring the five members of global musical phenomenon NewJeans. The campaign, shot by Gordon von Steiner, sees MINJI, HANNI, DANIELLE, HAERIN and HYEIN in the brand’s new denim and Fall essentials. The campaign channels vibrant color and effortless cool, shining a spotlight on the K-pop group as a whole, and as individuals. Their innate confidence shines through in the campaign video as they playfully move along to “It Girl” by Kah-Lo, Karma Fields & Associanu. Across the visuals, their natural charisma and distinct...
DAMSON IDRIS WEARS TOMMY HILFIGER TO THE BRITISH GRAND PRIX RACE WEEKEND
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces that rising Hollywood actor and global menswear brand ambassador Damson Idris wore TOMMY HILFIGER to the British Grand Prix at Silverstone Circuit in Northamptonshire on July 7, 2024. Building excitement over the weekend, the trailer for highly anticipated Formula 1™ racing movie, F1, launched at Grand Prix race day. Featuring Damson alongside Academy Award® winner Brad Pitt, the exhilarating film follows the fictional APX GP Team as former driver Pitt returns to the grid. Damson wore a navy relaxed fit half-zip jumper over a...
CALVIN KLEIN PROVIDES CUSTOM WARDROBE FOR NEWJEANS AT THE NEWJEANS FAN MEETING "BUNNIES CAMP 2024 TOKYO DOME"
TOKYO, JAPAN, JUNE 27, 2024 – Calvin Klein announces that NewJeans members MINJI, HANNI, DANIELLE, HAERIN and HYEIN wore custom Calvin Klein for their performance at the NewJeans Fan Meeting “Bunnies Camp 2024 Tokyo Dome.” Calvin Klein designed five custom denim looks exclusively for the performance. The looks feature bespoke denim pieces laser-etched with an all-over Calvin Klein monogram logo pattern, custom Calvin Klein NewJeans branding and crystal embellishments, layered over Modern Cotton essentials. Calvin Klein was a proud sponsor of the NewJeans Fan Meeting “Bunnies Camp 2024 Tokyo...
TOMMY HILFIGER WELCOMES FRENCH-ALGERIAN SOCIAL MEDIA ICON LENA SITUATIONS TO THE TOMMY FAMILY FOR SUMMER 2024
Tommy Hilfiger, is pleased to announce multi-hyphenate French-Algerian social media icon Lena Situations is joining the Tommy family starting June 2024. As host of one of France’s most popular podcasts and preeminent creators, the partnership highlights Tommy Hilfiger’s commitment to bringing together fashion and entertainment, and continuing the brand’s legacy of celebrating pop culture around the world. “Tommy is iconic, historic and classic, but with a twist – the brand is all about self-expression and I am here for it,” said Lena Situations. “Over the years, we’ve seen him play with...
CALVIN KLEIN, INC. UNVEILS NEW GLOBAL FLAGSHIP STORE ON AVENUE DES CHAMPS- ÉLYSÉES IN PARIS, FRANCE
PARIS, FRANCE — JUNE 14th, 2024 — Calvin Klein Inc. today announces the opening of its global flagship store in Paris, located at 44 Avenue des Champs-Élysées, on June 14, 2024. The store features Calvin Klein’s new design concept, Chalk, and introduces the most immersive brand experience on one of the world’s most celebrated fashion avenues. The 600 square meter store spans three stories and sits within one of the world’s premier shopping destinations, establishing Calvin Klein in the heart of the city and introducing customers to its full lifestyle offering. The flagship’s façade...
TOMMY HILFIGER CELEBRATES THE BEST OF SUMMER STYLE WITH A CAPSULE CURATED BY SOFIA RICHIE GRAINGE
Tommy Hilfiger presents its Summer 2024 collection and campaign curated by global style icon Sofia Richie Grainge. As part of a multi-year deal with Sofia, the Sofia for Tommy capsule is a personal invitation to explore the codes of summer dressing through a shared vision of effortless style. Perfect for both coastal getaways and city chic staycations, this definitive summer edit ensures your seasonal packing is a breeze. “Tommy’s summer collection has all the components for the ultimate summer wardrobe,” said Sofia Richie Grainge. “This selection of cute, light warm-weather classics is...
K-POP SENSATION STRAY KIDS & ACTOR MADELYN CLINE JOIN TOMMY AND DEE HILFIGER AT THE 2024 MET GALA
Tommy Hilfiger which is owned by PVH Corp. [NYSE: PVH], announces that the eight-member K-pop band and TOMMY HILFIGER brand ambassadors Stray Kids and actor Madelyn Cline join Tommy and Dee Hilfiger to the Metropolitan Museum of Art’s Costume Institute Benefit on May 6, 2024, in New York City. The Sleeping Beauties: Reawakening Fashion exhibit pays tribute to fashion’s history by presenting approximately 250 of the most beautiful archival designs ever made. The evening was co-chaired by Zendaya Coleman, Bad Bunny, Chris Hemsworth and Jennifer Lopez. Inspired by J.G. Ballard’s short story and...
Calvin Klein releases new images of Camila Morrone in Calvin Klein Jeans
Calvin Klein today unveils exclusive images featuring Emmy-nominated actress Camila Morrone in the Spring 2024 Calvin Klein Jeans collection. Camila is captured by Josh Olins in still life portraits, embodying the refinement and subtle sensuality that underlies the Spring 2024 Calvin Klein Jeans collection.The images see Camila dressed in elegant new styles rooted in the brand’s signature denim. The Sculpt Denim Bodycon Dress offers a flattering close-to-body fit perfect for warmer weather. The Ultra High Rise Wide Leg Fit Jeans feature a versatile and trendy wide leg fit, and are paired...
TOMMY HILFIGER BREAKS “KENDALL AND FRIENDS” SPRING 2024 BRAND CAMPAIGN
AMSTERDAM, THE NETHERLANDS (MARCH 2024) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], welcomes Kendall Jenner to the Tommy family with its Spring 2024 campaign. Joined by five of her friends, Kendall soaks up the spirit of Los Angeles’ endless blue skies, showcasing her warm and authentic self. It’s the ultimate spring lifestyle, captured through a red, white and blue lens. “Tommy makes great classics, reimagined for today,” says Kendall Jenner. “Each year he takes timeless essentials, from the Oxford shirt to the blazer and polo, and makes them feel fresh and new. I’m so...