Keeping up with SARKK
Read the latest news on how SARKK is establishing Tommy Hilfiger and Calvin Klein as two of the world’s most iconic brands, maintaining its leader position in the region.
Calvin Klein launches new campaign starring Lily Collins
In the campaign directed and shot by Charlotte Wales, Lily embodies pure sophistication and effortless elegance in sharp tailoring for the season. A series of dynamic social videos featuring Lily celebrates the intersection of style and entertainment, highlighting the fun and thrill of finding the perfect outfit. Dressed in the latest apparel, Lily’s confidence shines through as she embraces a world where fashion and pop culture collide, exuding a sense of easy, laidback cool. For Spring 2025, Calvin Klein women’s apparel channels minimalism in color designed for day-to-night dressing,...
TOMMY HILFIGER AND SOFIA RICHIE GRAINGE INTRODUCE A NEW ERA OF SOPHISTICATION WITH COLLABORATIVE COLLECTION
AMSTERDAM, THE NETHERLANDS (MARCH 2024) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Sofia Richie Grainge as its newest design collaborator. A brand ambassador since June 2024, Sofia will launch her first co-created capsule collection, Sofia for Tommy, in March, 2025 while starring in the TOMMY HILFIGER Spring 2025 campaign. With images captured by Alexandra Nataf, Sofia’s authentic sartorial take on accessible luxury shines through as she features elevated apparel and accessories inspired by coastal cool. “Tommy is a true icon of style,” says Sofia. “He is someone...
TOMMY HILFIGER INTRODUCES STRAY KIDS CAMPAIGN ANNOUNCING SPRING 2025 AS A SEASON FOR SELF-EXPRESSION
AMSTERDAM, THE NETHERLANDS (FEBRUARY 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], builds on its partnership with global superstars Stray Kids announcing the ongoing collaborators as the face of the Spring 2025 campaign. The K-Pop group showcases a fresh vision of prep style in a series of portraiture that highlights each member’s fearless individuality and the undeniable strength they share together. "Every campaign with TOMMY HILFIGER feels so natural," said Stray Kids. "What we love about this partnership is Tommy invites us to bring our truest selves – our energy, our...
ALBA HURUP LARSEN WEARS TOMMY HILFIGER TO FORMULA ONE’S 75TH ANNIVERSARY LAUNCH EVENT IN LONDON
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces that F1 Academy driver, Alba Hurup Larsen, wore TOMMY HILFIGER to the F1 75th season launch event at The O2 in London, on February 18, 2025. The historic event brought together all ten F1 teams, including drivers and leaders, to unveil the 2025 liveries and celebrate the start of the sport’s 75th anniversary year. Alba wore a long navy tank dress detailed with gold buttons over a matching long-sleeve crew neck shirt from the TOMMY HILFIGER Spring 2025 collection. She paired the look with a Mary Jane ballerina flat from the...
Calvin Klein unveils new campaign starring MINGYU
Calvin Klein today announces its newest campaign with K-pop artist MINGYU wearing Spring 2025 jeans. Directed and shot by Leslie Zhang, the campaign highlights the singer’s effortless style in denim classics with a bold twist. In the campaign visuals, his easygoing personality comes to life, complemented by the latest Calvin Klein styles. Pairing new versatile jeans with Calvin Klein’s iconic logo tees and denim jackets, MINGYU taps into the brand’s casual, youthful aesthetic. The 90s Straight Jeans are styled in four different outfits: a pair featuring the new allover CK monogram print...
PATRICK SCHWARZENEGGER WEARS TOMMY HILFIGER TO THE WHITE LOTUS GLOBAL PREMIERE IN BANGKOK
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces that Patrick Schwarzenegger, star of the highly anticipated new season of The White Lotus, wore TOMMY HILFIGER to the show's global premiere in Bangkok, Thailand, on February 14, 2025. First joining the Tommy family as the face of the Fall 2024 campaign, Patrick Schwarzenegger’s profile has been rapidly rising — now stepping into one of the year’s most talked-about releases while continuing his journey with the brand. Patrick wore a TOMMY HILFIGER Fall 2022 double-breasted striped suit in navy and gray. The blazer was detailed with...
Calvin Klein Collection Fall 2025 Arrivals
New York, NY, February 7, 2025 – Calvin Klein presented today the Fall 2025 Calvin Klein Collection runway show. This moment marks Calvin Klein Collection’s return to New York Fashion Week and Veronica Leoni’s debut for the brand, the latest in a series of strategic steps to solidify Calvin Klein as one of the most desirable lifestyle brands in the world. Calvin Klein Collection is the pinnacle expression of the brand, connecting its founding spirit, ethos and typeface to the now. An ode to monumental minimalism, the Fall 2025 Calvin Klein Collection is built on the idea of clothes for life,...
Calvin Klein Collection Presents Veronica Leoni’s Debut Runway Show For Fall 2025
New York, NY, February 7, 2025 – Calvin Klein presented the Fall 2025 Calvin Klein Collection runway show. This moment marks Calvin Klein Collection’s return to New York Fashion Week and Veronica Leoni’s debut for the brand, the latest in a series of strategic steps to solidify Calvin Klein as one of the most desirable lifestyle brands in the world. Calvin Klein Collection is the pinnacle expression of the brand, connecting its founding spirit, ethos and typeface to the now. An ode to monumental minimalism, the Fall 2025 Calvin Klein Collection is built on the idea of clothes for life,...
TOMMY HILFIGER BRINGS TOGETHER DAMSON IDRIS AND ABBY CHAMPION FOR SPRING 2025 DENIM CAMPAIGN
AMSTERDAM, THE NETHERLANDS (JANUARY 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces award-winning actor Damson Idris and supermodel Abby Champion headline the Spring 2025 Denim collection campaign. Showcasing a confident, bold and vibrant denim mood board, the campaign presents a range of effortless denim to embrace the energy of Spring. “Being part of this campaign feels like celebrating a true classic,” said Damson Idris. “Denim is as versatile as it is timeless. Each piece in the collection has a story, and I’m excited to help bring that to life this season.” The...
LEWIS HAMILTON STEALS THE SPOTLIGHT IN CUSTOM TOMMY HILFIGER AT THE ABU DHABI GRAND PRIX
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces that Formula 1™️ driver Lewis Hamilton wore TOMMY HILFIGER to the Abu Dhabi Grand Prix race weekend in the United Arab Emirates from December 6–8, 2024. As Formula 1 fuses the worlds of motorsport, fashion and entertainment, the race weekend is increasingly watched as an exciting fashion moment by fans for drivers and VIP attendees alike. Lewis wore a custom TOMMY JEANS sleeveless jacket and jeans combination offering a luxury take on distressed denim. The American-washed set featured DIY crystal beading woven through the...
