Keeping up with SARKK
Read the latest news on how SARKK is establishing Tommy Hilfiger and Calvin Klein as two of the world’s most iconic brands, maintaining its leader position in the region.
TOMMY HILFIGER BRINGS HOLLYWOOD TO THE MET GALA AS DAMSON IDRIS MAKES AN ICONIC ENTRANCE IN F1 MOVIE CAR
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces that global style icons and Brand Ambassadors Damson Idris and Sofia Richie Grainge joined Tommy and Dee Hilfiger, at the Metropolitan Museum of Art’s Costume Institute Benefit on May 5, 2025, in New York City. Building on TOMMY HILFIGER’s legacy of creating unforgettable moments that fuse fashion, sport and entertainment, Damson Idris pulled up in a race car from the highly anticipated movie, F1, premiering next month, in an arrival moment that blended impeccable tailoring with star power. Taking center stage, Damson Idris...
THE TOMMY FAMILY BLENDS STYLE AND SPEED PREVIEWING TOMMY HILFIGER’S APXGP COLLECTION, CREATED FOR THE NEW MOVIE, F1, AT THE MIAMI GRAND PRIX
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces brand ambassadors from the Tommy family wore TOMMY HILFIGER to the Miami Grand Prix in Florida, on May 3 and 4, 2025. The glamorous collective enjoyed a weekend in the fast lane, previewing pieces from the forthcoming APXGP Collection, created for the world of summer’s highly anticipated movie, F1, merging racing design codes with iconic prep style. As sponsor of the movie, F1, premiering next month, TOMMY HILFIGER builds on its legacy of creating iconic moments that fuse fashion, sport and entertainment. In partnership with the...
PATRICK SCHWARZENEGGER TAKES CENTER STAGE IN TOMMY HILFIGER AT THE WHITE LOTUS SEASON 3 FINALE EVENT IN CALIFORNIA
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces that Patrick Schwarzenegger, star of the highly anticipated third season of The White Lotus, wore TOMMY HILFIGER to the show's season finale event in Westlake Village, California, on April 6, 2025. First joining the Tommy family as the face of the Fall 2024 campaign, Patrick Schwarzenegger’s rising star continues to shine as he celebrates the finale of one of television’s most talked-about series while continuing his journey with the brand. Patrick wore a TOMMY HILFIGER Spring 2025 ivory pinstriped blazer paired with matching linen...
Calvin Klein unveils new Spring 2025 campaign starring Bad Bunny
Calvin Klein today unveils the latest installment of its Spring 2025 campaign starring multi-platinum recording artist and 3x GRAMMY® Award-Winner Bad Bunny in his debut with the brand, styled in new Icon Cotton Stretch underwear. In a campaign directed and shot by renowned photographer Mario Sorrenti, Bad Bunny is captured in an immersive world where sensuality sets the tone, amplifying by his powerful persona and superstar status. Across the visuals, including a campaign film set to his hit song ‘EoO,’ Bad Bunny is stripped back to his authentic self, his confidence on display from every...
TOMMY HILFIGER PARTNERS WITH THE NEW MOVIE F1
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], builds on its legacy of creating iconic moments that fuse fashion, sport and entertainment by sponsoring this summer’s highly anticipated event movie F1. Starring TOMMY HILFIGER Menswear brand ambassador Damson Idris, the film brings the adrenaline-fueled world of FORMULA 1™️ to the big screen. From the beginning, entertainment and sport have fueled TOMMY HILFIGER’s brand DNA. Now, after over three decades of auto racing partnerships, the label continues its game-changing approach to sports by partnering on F1, Apple Original Films’...
Calvin Klein launches new campaign starring Lily Collins
In the campaign directed and shot by Charlotte Wales, Lily embodies pure sophistication and effortless elegance in sharp tailoring for the season. A series of dynamic social videos featuring Lily celebrates the intersection of style and entertainment, highlighting the fun and thrill of finding the perfect outfit. Dressed in the latest apparel, Lily’s confidence shines through as she embraces a world where fashion and pop culture collide, exuding a sense of easy, laidback cool. For Spring 2025, Calvin Klein women’s apparel channels minimalism in color designed for day-to-night dressing,...
TOMMY HILFIGER AND SOFIA RICHIE GRAINGE INTRODUCE A NEW ERA OF SOPHISTICATION WITH COLLABORATIVE COLLECTION
AMSTERDAM, THE NETHERLANDS (MARCH 2024) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces Sofia Richie Grainge as its newest design collaborator. A brand ambassador since June 2024, Sofia will launch her first co-created capsule collection, Sofia for Tommy, in March, 2025 while starring in the TOMMY HILFIGER Spring 2025 campaign. With images captured by Alexandra Nataf, Sofia’s authentic sartorial take on accessible luxury shines through as she features elevated apparel and accessories inspired by coastal cool. “Tommy is a true icon of style,” says Sofia. “He is someone...
TOMMY HILFIGER INTRODUCES STRAY KIDS CAMPAIGN ANNOUNCING SPRING 2025 AS A SEASON FOR SELF-EXPRESSION
AMSTERDAM, THE NETHERLANDS (FEBRUARY 2025) – Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], builds on its partnership with global superstars Stray Kids announcing the ongoing collaborators as the face of the Spring 2025 campaign. The K-Pop group showcases a fresh vision of prep style in a series of portraiture that highlights each member’s fearless individuality and the undeniable strength they share together. "Every campaign with TOMMY HILFIGER feels so natural," said Stray Kids. "What we love about this partnership is Tommy invites us to bring our truest selves – our energy, our...
ALBA HURUP LARSEN WEARS TOMMY HILFIGER TO FORMULA ONE’S 75TH ANNIVERSARY LAUNCH EVENT IN LONDON
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces that F1 Academy driver, Alba Hurup Larsen, wore TOMMY HILFIGER to the F1 75th season launch event at The O2 in London, on February 18, 2025. The historic event brought together all ten F1 teams, including drivers and leaders, to unveil the 2025 liveries and celebrate the start of the sport’s 75th anniversary year. Alba wore a long navy tank dress detailed with gold buttons over a matching long-sleeve crew neck shirt from the TOMMY HILFIGER Spring 2025 collection. She paired the look with a Mary Jane ballerina flat from the...
Calvin Klein unveils new campaign starring MINGYU
Calvin Klein today announces its newest campaign with K-pop artist MINGYU wearing Spring 2025 jeans. Directed and shot by Leslie Zhang, the campaign highlights the singer’s effortless style in denim classics with a bold twist. In the campaign visuals, his easygoing personality comes to life, complemented by the latest Calvin Klein styles. Pairing new versatile jeans with Calvin Klein’s iconic logo tees and denim jackets, MINGYU taps into the brand’s casual, youthful aesthetic. The 90s Straight Jeans are styled in four different outfits: a pair featuring the new allover CK monogram print...