Keeping up with SARKK
Read the latest news on how SARKK is establishing Tommy Hilfiger and Calvin Klein as two of the world’s most iconic brands, maintaining its leader position in the region.
Calvin Klein LAUNCHES #CKUNFILTERED: BRA TALK IN EUROPE
THE YOUTUBE MINI-SERIES WILL ANSWER THE MOST SEARCHED BRA QUESTIONS ON GOOGLE Amsterdam, 2020 - Calvin Klein announced the launch of #CKunfiltered: Bra Talk, a YouTube mini-series that answers the most searched bra questions in Europe. To create the videos, Calvin Klein partnered with Google’s creative think tank, Google Zoo, to analyze the top searches for bra related queries in Europe. Through this audience insights-driven curation method, Calvin Klein created a series of branded content videos that directly answer consumers’ most pressing bra related questions around sizing and fit. The...
TOMMY HILFIGER APPOINTS AVERY BAKER AS PRESIDENT AND CHIEF BRAND OFFICER
AMSTERDAM, THE NETHERLANDS (NOVEMBER 2020) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce the appointment of Avery Baker as President and Chief Brand Officer, effective November 19, 2020. In the newly established role, Baker has global responsibility for the brand’s products, marketing and experiences across all categories, regions and channels. Since joining Tommy Hilfiger in 1998, Baker has held multiple roles across the company’s global offices, including Chief Marketing Officer and Chief Brand Officer. In mid-2019, Baker stepped away from her role to...
CALVIN KLEIN –– CK ONE FALL 2020 CAPSULE COLLECTION ONE FUTURE. #CKONE
A tribute to individuality and the freedom of self-expression, the CK ONE collection showcases a range of energetic, enigmatic visuals that explore the many aspects of self, challenging the norms - race and gender identity, sexual orientation, age and body type - and through dialogue, education, and brand action, we unite as one. The CK ONE collection is shot by a group of talented photographers including: Ryan McGinley, Stevie Dance, Bibi Borthwick. The images capture both Calvin Klein’s latest Underwear and Jeans styles redefined for a new generation. The imagery is a unique, stripped back...
TOMMY HILFIGER CHAMPIONS INCLUSIVITY & DIVERSITY IN FALL 2020 TOMMY ICONS COLLECTION CAMPAIGN
AMSTERDAM, THE NETHERLANDS (AUGUST 2020) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the Fall 2020 TOMMY ICONS collection and campaign, which centers around the theme of ‘Moving Forward Together’ by representing inclusivity and diversity. The Fall 2020 TOMMY ICONS campaign features a diverse cast reflective of modern America, who all uniquely advocate for greater industry inclusivity. The collection will be available at tommy.com, at TOMMY HILFIGER stores worldwide and select wholesale partners in October 2020. Championing those underrepresented in fashion, TOMMY...
TOMMY HILFIGER INVITES BRAND AMBASSADORS TO 3D DESIGN CUSTOM STYLES AS PART OF ITS ‘MOVING FORWARD TOGETHER’ GLOBAL CAMPAIGN
Twenty-four friends of the brand collaborated with TOMMY HILFIGER designers through virtual 3D design sessions to put their unique twist on customized pieces that will be auctioned to support the World Wildlife Fund. WHAT: Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is hosting a charity auction for 24 t-shirts digitally created by friends of the brand using innovative 3D design tools, with all proceeds being donated to the World Wildlife Fund’s water stewardship program. The 3D design activation is part of the brand’s wider Moving Forward Together initiative, a bold program...
INSTALLATION COMPLETED OF THE WORLD’S MOST POWERFUL SOLAR ROOF CURRENTLY OPERATING AT PVH EUROPE’S STATE-OF-THE-ART WAREHOUSE AND LOGISTICS CENTER
Providing power to meet the needs of all PVH Europe buildings in the Netherlands, this sustainability achievement is part of PVH Corp.’s commitment to procure 100% of its electricity from renewable sources by 2030. AMSTERDAM, THE NETHERLANDS (OCTOBER 2020) - PVH Europe, the global headquarters of Tommy Hilfiger and the European offices of Calvin Klein, both owned by PVH Corp. [NYSE: PVH], announces the installation of what is believed to be the world’s most powerful* currently operational solar roof at its state-of-the-art Warehouse and Logistics Center in Venlo, the Netherlands. Generated...
OLIVIA PALERMO WEARS TOMMY HILFIGER AT DIGITAL GREEN CARPET FASHION AWARDS
Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that entrepreneur and international style authority, Olivia Palermo, wore TOMMY HILFIGER for the Digital Green Carpet Fashion Awards in Milan, Italy – an event that transitioned online to present the world’s first digital green carpet. The Green Carpet Fashion Awards is a collaboration between Eco-Age and the Camera Nazionale della Moda Italiana (CNMI), which have joined forces over the last three years to recognize and celebrate sustainability achievements in fashion. Olivia Palermo donned a backless orange gown selected...
TOMMY HILFIGER PUTS SUSTAINABLE TWIST ON FALL 2020 TOMMYXMERCEDES-BENZ CAPSULE COLLECTION
AMSTERDAM, THE NETHERLANDS (OCTOBER 2020) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the launch of the Fall 2020 TommyXMercedes-Benz men’s capsule collection, which spotlights more sustainable production methods and materials. This fourth collaborative collection capsule builds on the Tommy Hilfiger’s multi-year strategic partnership with the six-time champion, Mercedes-AMG Petronas Formula OneTM Team. The collection will launch globally online at tommy.com, in select Mercedes-Benz dealerships, at select TOMMY HILFIGER stores and at select department stores starting...
TOMMY HILFIGER AND LEWIS HAMILTON FURTHER BUILD ON SUSTAINABILITY AND ‘STYLE FOR ALL’ JOURNEY WITH CO-CREATED FALL 2020 COLLECTION
he fifth collaborative collection between Tommy Hilfiger and Formula OneTM champion Lewis Hamilton spotlights the brand’s ongoing sustainability mission to Waste Nothing and Welcome All AMSTERDAM, THE NETHERLANDS (AUGUST 2020) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the Fall 2020 TommyXLewis collection, the fifth collaboration with six-time Mercedes-AMG Petronas Formula OneTM World Drivers’ Champion and global brand ambassador, Lewis Hamilton. Building on the sustainability journey that Tommy Hilfiger and Lewis Hamilton’s have been on since the start of their...
TOMMY HILFIGER STANDS BEHIND SUSTAINABILITY MISSION WITH FALL 2020 TOMMY JEANS COLLECTION
AMSTERDAM, THE NETHERLANDS (AUGUST 2020) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the Fall 2020 TOMMY JEANS collection, which builds on Tommy Hilfiger’s ongoing sustainability mission to create fashion that Wastes Nothing and Welcomes All. In keeping with a growing portfolio of TOMMY JEANS sustainability strides, this season incorporates innovative materials and production methods at each step of the design and manufacturing process. The impact-conscious collection will be available online at tommy.com, at select TOMMY HILFIGER and TOMMY JEANS stores worldwide,...