Keeping up with SARKK
Read the latest news on how SARKK is establishing Tommy Hilfiger and Calvin Klein as two of the world’s most iconic brands, maintaining its leader position in the region.
TOMMY HILFIGER RETURNED TO NEW YORK FASHION WEEK WITH MULTIVERSE TOMMY FACTORY RUNWAY EXPERIENCE AND STAR-STUDDED GUEST LIST
Real-life models and virtual creatives took to the physical and digital runways, bridging IRL and URL worlds with the brand’s ‘See Now, Buy Now’ experience featuring the new TH Monogram. VIP guests included Travis Barker, Kourtney Kardashian, Kris Jenner, Shawn Mendes, Kate Moss and John Legend. AMSTERDAM, THE NETHERLANDS (SEPTEMBER 2022) – Tommy Hilfiger, which is owned by PVH Corp. [ [NYSE: PVH], has celebrated its homecoming to New York Fashion Week on Sunday, September 11th with Tommy Factory Fall ‘22 Runway Show – and in true New York style, the show went on despite the rain. The show...
TOMMY HILFIGER INTRODUCES TOMMY FACTORY: A WARHOL-INSPIRED CREATIVE PLAYGROUND, COMING THIS FALL
Inspired by Andy Warhol’s famed New York Studio, ‘Tommy Factory’ reimagines a creative epicenter for today where cross-generational Futuremakers, including Kate Moss, Lila Moss and Travis Barker, come together to collide the classic and the new. AMSTERDAM (AUGUST 2022) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce Tommy Factory, a Fall 2022 experiential creative playground inspired by Andy Warhol’s famed New York studio. Tommy Factory will come to life through the Fall 2022 campaign featuring cross-generational Futuremakers captured through a red, white...
FUTURISTIC TOMMY PLAY METAVERSE STORE OPENS ON ROBLOX
In this next expansion of the ‘TOMMY PLAY’ space, a new retail store inspired by Bronx-street culture opens its doors to the Roblox community. AMSTERDAM, THE NETHERLANDS (JULY 2022) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], further expands its ever-evolving Roblox experience with a virtual TOMMY PLAY store. The brand’s presence on Roblox launched in December 2021 with eight digital fashion designers from the Roblox community creating the Tommy X Roblox Creators collection. The collaboration then expanded to include the June 2022 launch of TOMMY PLAY, an immersive social...
TOMMY HILFIGER RETURNS TO NEW YORK FASHION WEEK
The Tommy Hilfiger Fall 2022 launch immerses audiences in brand explorations that bridge IRL and metaverse connectivity in a continuation of the industry’s largest “See Now, Buy Now” platform. Real-time brand experiences play out across a high-energy multimedia landscape that moves participants from the Brooklyn waterfront event to the Roblox gaming world and into new phygital commercial concepts globally. AMSTERDAM (JULY 2022) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces its return to New York Fashion Week for the first time in three years with an experiential runway...
TOMMY HILFIGER GREECE BECAME A META SUCCESS STORY BY INCREASING SALES AND REVENUE WITH BETTER INFORMATION FROM CONVERSION API
Bringing to life the brands’ story “Anything is Possible”, Tommy Hilfiger Greece managed in becoming a successful case study in the Meta universe, since the set goal of boosting online sales to combat the declined ones faced after the lockdowns due to the coronavirus (COVID-19) pandemic, became a reality. See more in https://lnkd.in/efxP2-Nd
TOMMY HILFIGER EXPANDS ITS PRESENCE ON ROBLOX WITH AN IMMERSIVE COMMUNITY SPACE
Building on the ongoing collaboration with Roblox creators, this phase of digital exploration includes the launch of a dedicated ‘TOMMY PLAY’ space to further engage community members and enrich their experiences. AMSTERDAM, THE NETHERLANDS (JUNE 2022) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce the expansion of its presence on Roblox, the massively popular global online platform for shared experiences with over 50 million users per day. Reflecting an ambition to offer unique brand experiences, this phase includes the launch of a TOMMY PLAY space for...
TOMMY JEANS AND THE NBA DROP NEW COLLABORATIVE CAPSULE COLLECTION
The collection celebrates streetwear fashion while reawakening the nostalgia of Tommy’s street culture heritage in America. AMSTERDAM, THE NETHERLANDS (MAY 2022) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce the launch of the TOMMY JEANS collection created in collaboration with the National Basketball Association (NBA). The capsule celebrates the essence of basketball as an integral force in building local street culture and diverse communities. It further nods to the brand’s longstanding roots in American street style and iconic nostalgia of the ‘90s. The...
Calvin Klein Celebrates Chosen Families Within the LGBTQIA+ Community in This is Love Campaign
Debuts “This is Love” collection Launching today, Calvin Klein’s latest campaign, This is Love, celebrates chosen families within the LGBTQIA+ community. Our cast of friends, partners, lovers, neighbors, allies and more share what family means to them, highlighting the spectrum of intentional and important connections that exist within the LGBTQIA+ community. The campaign features the brand’s new collection, a reimagined approach to Pride. Captured by John Edmonds in the emotive style of a photo album, the campaign cast includes LGBTQIA+ trailblazers, entertainers and advocates. The campaign...
Tommy Hilfiger announces global “Play it Forward” partnership with Shawn Mendes for the next evolution οf its sustainability journey
The multifaceted partnership kicks off with the Summer 2022 ‘Classics Reborn’ campaign and will include a US$1 million donation to Shawn Mendes’ world tour to help mitigate and offset its environmental impacts. AMSTERDAM, THE NETHERLANDS (MAY 2022) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce its “Play it Forward” partnership with Canadian singer-songwriter Shawn Mendes, to build upon their shared vision for a better future. The multifaceted collaboration will kick-off with Shawn Mendes as the face of the Summer 2022 global campaign, titled “Classics Reborn,”...
PVH EUROPE ACCELERATES COMMITMENT TO CIRCULARITY THROUGH PARTNERSHIP WITH INFINITED FIBER COMPANY
AMSTERDAM, THE NETHERLANDS & ESPOO, FINLAND (MAY 2022) - PVH Europe, the headquarters PVH Corp.’' [NYSE: PVH] European operations announces a multi-year partnership together with circular fashion technology group, Infinited Fiber Company to elevate the sustainability of products offered in Europe under PVH Corp.’s iconic Calvin Klein and TOMMY HILFIGER brands. Infinited Fiber Company uses breakthrough textile waste regeneration technology to create Infinna™, a novel textile fiber, which will first be used to craft TOMMY HILFIGER products in Europe, before scaling to Calvin Klein products. This...