Keeping up with SARKK
Read the latest news on how SARKK is establishing Tommy Hilfiger and Calvin Klein as two of the world’s most iconic brands, maintaining its leader position in the region.
TOMMY HILFIGER LAUNCHES INSPIRATIONAL FALL 2021 “PASS THE MIC” CAMPAIGN
With Yara Shahidi, Anthony Ramos, Jack Harlow, Wizkid, Kim Soo-Hyun and DJ Cassidy. AMSTERDAM, THE NETHERLANDS (SEPTEMBER 2021) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], introduces the Fall 2021 brand campaign “Pass the Mic”, starring Yara Shahidi, Anthony Ramos, Jack Harlow, Wizkid, Kim Soo-Hyun and DJ Cassidy. The campaign supports the idea that everyone has the power to affect and change the world, because voices speak volumes. Together with this select group of diverse voices, consumers will have a global platform to share and amplify their message to inspire change. Focusing on...
TOMMY AND DEE HILFIGER ATTEND THE 2021 METROPOLITAN MUSEUM OF ART’S COSTUME INSTITUTE BENEFIT
Hilfiger’s guests included Jack Harlow and Jeremy O. Harris in custom TOMMY HILFIGER. WHAT: Tommy and Dee Hilfiger attended the Metropolitan Museum of Art’s Costume Institute Benefit on September 13, 2021 in New York City to celebrate the opening of Part One – In America: A Lexicon of Fashion. The exhibition demonstrates a new expression of American fashion, focusing on how clothing can evoke deeper social and emotional connections. The evening was co-chaired by Timothée Chalamet, Billie Eilish, Amanda Gorman, and Naomi Osaka, with Tom Ford, Adam Mosseri, and Anna Wintour as honorary chairs. Tommy...
LEWIS HAMILTON WEARS TOMMYXROMEO COLLECTION TO THE FORMULA ONE™ DUTCH GRAND PRIX 2021
Tommy Hilfiger which is owned by PVH Corp. [NYSE: PVH], announces that seven- time FIA Formula One™ World Drivers’ Champion, Lewis Hamilton, wore TOMMY HILFIGER at the Formula One™ Dutch Grand Prix 2021 in Zandvoort, The Netherlands on September 4, 2021. He paired the dual gender jacket in color-popping yellow with deconstructed dual gender jeans in leather and denim from the TommyXRomeo collection. Co-designed by Mr. Tommy Hilfiger and Brooklyn designer and long-term mentee, Romeo Hunte, the Fall 2021 TommyXRomeo collection dives into the TOMMY HILFIGER archives, using Romeo Hunte’s...
TOMMY HILFIGER OPENS THE FIRST FOOTWEAR, BAGS & ACCESSORIES STORE IN GREECE
Tommy Hilfiger, which is owned by SARKK SA, announces the opening of the first TOMMY HILFIGER Footwear, Bags & Accessories store in Greece at The Mall Athens, creating a place where fashion and timeless style are combined with utility and the American cool DNA of the brand. The store, which opened its doors on March 24 2021, has been designed according to the latest TOMMY HILFIGER architecture standards, combining American heritage with modern, clean lines for a bright result. The architecture of the store allows the consumer to enjoy a twist of the characteristic red-white-blue tricolor of the...
TOMMY HILFIGER OPENS A RENEWED STORE AT MCARTHURGLEN DESIGNER OUTLET ATHENS
The McArthurGlen Designer Outlet welcomes its consumers who love the modern, timeless style with a renewed Tommy Hilfiger outlet store. Specifically, in the renewed space the visitors can discover unique pieces from past seasons of TOMMY HILFIGER and TOMMY JEANS womenswear, menswear, kidswear, and accessories collections, all made of sustainable materials with innovative production methods, according to the brand’s motto “Fashion that Wastes Nothing and Welcomes All” for a more sustainable future in the fashion industry. The renovated TOMMY HILFIGER OUTLET is designed according to the latest...
Calvin Klein Celebrates Defining Moments of the LGBTQIA+ Journey with #proudinmycalvins Campaign
Calvin Klein’s latest campaign is a celebration of defining moments in the queer journey. A continuation of the #proudinmycalvins movement, the campaign revisits the transformative events that shaped the lives of talent from different parts of the world at different moments in time. Six photographers captured eight cast members in pared-back, intimate settings. The short films document the cast’s relatable stories and experiences with a range of emotions. While each of the cast stands out for their highly individual background and rare talent, they are all united in their shared passion for...
SARKK welcomes the new CALVIN KLEIN JEANS Store at the Mall Athens
Calvin Klein, which is owned by SARKK SA, announces the opening of the new CALVIN KLEIN JEANS store at The Mall Athens, as part of the company's development plan. In the modern, brand new space the consumer can discover a wide range of minimal and modern designs from the long-awaited Spring-Summer 2021 CALVIN KLEIN JEANS collection. Clothes and accessories carry the signature of the well-known brand and stand out as the absolute must-have pieces for the spring-summer season. Specifically, the new collection stars timeless black & white staples with modern lines that flatter every body type...
TOMMY HILFIGER HOSTS THE FIRST LIVESTREAM SHOPPING EVENT IN GREECE PRESENTED BY ILIANA PAPAGEORGIOU
Tommy Hilfiger, represented in Greece by SARKK SA, hosted the first Tommy livestream shopping event in Greece on May 17th 2021 at tommy.com, applying the biggest trend of the global market and proving its distinguishing innovative spirit. The Live Shopping Event was hosted by the much-loved Iliana Papageorgiou, model and presenter, who was joined by Eleni Stasinopoulou, director of Missbloom.gr and of all the women-centered sites of Attica Publications. The live event had a form of a short, fun and interactive digital show and the two hostesses were dressed from head to toe with Tommy...
SARKK SA SUPPORTS “SOS CHILDREN VILLAGES” AND “XATZIKIRIAKEIO CHILDCARE INSTITUTION” DURING THE EASTER CSR ACTIVATION OF THE COMPANY.
For a consequetive year, on the occasion of Easter, Sarkk SA is next to the children of SOS Children's Villages and Xatzikiriakeio Childcare Institution, delivering clothes and shoes from Tommy Hilfiger & Tommy Jeans collections at the central offices of the two institutions. On Tuesday 27th April, with the presence of mrs Sylvie Gerogianni, Marketing, Communications & Visual Merchandising Manager – Tommy Hilfiger & Calvin Klein Sarkk SA, the delivery was implemented towards the two institutions, during visits where all safety protocols were kept. During the visit in Xatzikiriakeio Childcare Institution,...
TOMMY HILFIGER LAUNCHES ‘ONE PLANET’ CAPSULE IN CELEBRATION OF EARTH DAY
The capsule features organic and recycled materials and planet-positive messaging, continuing to build on Tommy Hilfiger’s ambitious sustainability journey. AMSTERDAM, THE NETHERLANDS (APRIL 2021) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the Spring 2021 TOMMY HILFIGER ‘One Planet’ capsule for men and women, designed in celebration of Earth Day, and which builds on Tommy Hilfiger’s ambitious sustainability journey. The range of relaxed statement pieces features organic and recycled materials and planet-positive messaging to inspire more sustainable decisions this...