Keeping up with SARKK
Read the latest news on how SARKK is establishing Tommy Hilfiger and Calvin Klein as two of the world’s most iconic brands, maintaining its leader position in the region.
Calvin Klein Introduces its Spring 2021 Campaign: Blank Canvas
Embracing Calvin Klein’s minimalism as a canvas for creative exploration, this season’s campaign strips back to the essentials. Consciously crafted staples such as the perfect white tee, archival/classic denim silhouettes and the Brand’s iconic monogram underwear offer the possibility of limitless self-expression. They become a Blank Canvas. Photographer Mario Sorrenti and director Terence Nance capture the storytellers, visionaries, and creators of today telling their stories through intimate and surreal visuals, dialogue and movement. The Cast: - Anthony Ramos, actor, musician - Janaya...
TOMMY HILFIGER AND FUTURELEARN PARTNER TO INSPIRE SOCIAL IMPACT THROUGH ONLINE EDUCATION
The portfolio of online courses covers sustainability, LGBTQIA+ allyship, body confidence and community building, hosted by Tommy Hilfiger brand ambassadors Jameela Jamil, Indya Moore, Mogli, Kiddy Smile and other social activists. AMSTERDAM, THE NETHERLANDS (FEBRUARY 2021) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that it has partnered with online learning platform, FutureLearn, to inspire change by designing and creating access to a unique portfolio of social impact educational courses. With the shared belief that creating a better future begins with creating the...
TOMMY HILFIGER TAKES NEXT STEPS TOWARDS LONG-TERM MINORITY REPRESENTATION
AMSTERDAM, THE NETHERLANDS (FEBRUARY 2021) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce key partnerships with its People’s Place Program. Building on Tommy Hilfiger's long history of collaborating with diverse talent, the program will join forces with trailblazing voices of Black, Indigenous and People of Color (BIPOC) in fashion to advance underrepresented communities. “The People’s Place Program is a cornerstone in our efforts to open the door to everyone who has been left out by fashion,” said Mr. Tommy Hilfiger, Principal Designer, Tommy Hilfiger...
SARKK SA SUPPORTS “SOS CHILDREN VILLAGES” AND “XATZIKIRIAKEIO CHILDCARE INSTITUTION”
Sarkk SA continues the Corporate Social Responsibility program of the company and for the 8th consecutive year covers the clothing needs of the SOS Children's Villages and the Xatzikiriakeio Childcare Institution, sending a message of hope and optimism. On January 2021, clothing and shoes from the collections Tommy Hilfiger & Tommy Jeans were delivered to the institutions, covering the total needs of the supported children. During the delivery all health and safety protocols were kept. Mrs. Sylvie Gerogianni ,Marketing, Communications & Visual Merchandising Manager – Tommy Hilfiger & Calvin...
TOMMY HILFIGER CALLS ON SOCIAL ENTREPRENEURS TO TAKE ON THE TOMMY HILFIGER FASHION FRONTIER CHALLENGE
For the program’s third edition, Tommy Hilfiger strongly encourages black, indigenous and people of color (BIPOC) entrepreneurs to apply, and invites consumers to register to judge the submissions. AMSTERDAM, THE NETHERLANDS (JANUARY 2021) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce that applications for the third edition of the Tommy Hilfiger Fashion Frontier Challenge open from January 6 until March 8, 2021. The global program aims to support entrepreneurial start-up and scale-up stage businesses that develop solutions that make a positive social...
Calvin Klein LAUNCHES #CKUNFILTERED: BRA TALK IN EUROPE
THE YOUTUBE MINI-SERIES WILL ANSWER THE MOST SEARCHED BRA QUESTIONS ON GOOGLE Amsterdam, 2020 - Calvin Klein announced the launch of #CKunfiltered: Bra Talk, a YouTube mini-series that answers the most searched bra questions in Europe. To create the videos, Calvin Klein partnered with Google’s creative think tank, Google Zoo, to analyze the top searches for bra related queries in Europe. Through this audience insights-driven curation method, Calvin Klein created a series of branded content videos that directly answer consumers’ most pressing bra related questions around sizing and fit. The...
TOMMY HILFIGER APPOINTS AVERY BAKER AS PRESIDENT AND CHIEF BRAND OFFICER
AMSTERDAM, THE NETHERLANDS (NOVEMBER 2020) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce the appointment of Avery Baker as President and Chief Brand Officer, effective November 19, 2020. In the newly established role, Baker has global responsibility for the brand’s products, marketing and experiences across all categories, regions and channels. Since joining Tommy Hilfiger in 1998, Baker has held multiple roles across the company’s global offices, including Chief Marketing Officer and Chief Brand Officer. In mid-2019, Baker stepped away from her role to...
CALVIN KLEIN –– CK ONE FALL 2020 CAPSULE COLLECTION ONE FUTURE. #CKONE
A tribute to individuality and the freedom of self-expression, the CK ONE collection showcases a range of energetic, enigmatic visuals that explore the many aspects of self, challenging the norms - race and gender identity, sexual orientation, age and body type - and through dialogue, education, and brand action, we unite as one. The CK ONE collection is shot by a group of talented photographers including: Ryan McGinley, Stevie Dance, Bibi Borthwick. The images capture both Calvin Klein’s latest Underwear and Jeans styles redefined for a new generation. The imagery is a unique, stripped back...
TOMMY HILFIGER CHAMPIONS INCLUSIVITY & DIVERSITY IN FALL 2020 TOMMY ICONS COLLECTION CAMPAIGN
AMSTERDAM, THE NETHERLANDS (AUGUST 2020) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the Fall 2020 TOMMY ICONS collection and campaign, which centers around the theme of ‘Moving Forward Together’ by representing inclusivity and diversity. The Fall 2020 TOMMY ICONS campaign features a diverse cast reflective of modern America, who all uniquely advocate for greater industry inclusivity. The collection will be available at tommy.com, at TOMMY HILFIGER stores worldwide and select wholesale partners in October 2020. Championing those underrepresented in fashion, TOMMY...
TOMMY HILFIGER INVITES BRAND AMBASSADORS TO 3D DESIGN CUSTOM STYLES AS PART OF ITS ‘MOVING FORWARD TOGETHER’ GLOBAL CAMPAIGN
Twenty-four friends of the brand collaborated with TOMMY HILFIGER designers through virtual 3D design sessions to put their unique twist on customized pieces that will be auctioned to support the World Wildlife Fund. WHAT: Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is hosting a charity auction for 24 t-shirts digitally created by friends of the brand using innovative 3D design tools, with all proceeds being donated to the World Wildlife Fund’s water stewardship program. The 3D design activation is part of the brand’s wider Moving Forward Together initiative, a bold program...
