Keeping up with SARKK
Read the latest news on how SARKK is establishing Tommy Hilfiger and Calvin Klein as two of the world’s most iconic brands, maintaining its leader position in the region.
TOMMY HILFIGER AND SHAWN MENDES COLLABORATE ON A COLLECTION FOR A BETTER TOMORROW WITH CLASSICS REBORN FOR SPRING 2023
The partnership with Shawn Mendes develops with a focus on sustainability shaping the latest campaign and collection. AMSTERDAM, THE NETHERLANDS (APRIL 2023) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], presents Tommy X Shawn Classics Reborn, a capsule collection and campaign with GRAMMY nominated, multi-platinum singer-songwriter Shawn Mendes. Set to launch April 3, 2023, the collaboration recodes timeless classics, bringing new life to prep icons, designed with sustainability at heart. The new collection made in collaboration with Shawn Mendes is inspired by TOMMY HILFIGER’s take on...
TOMMY HILFIGER’S METAVERSE FASHION WEEK PROGRAM CELEBRATES DIGITAL SELF-EXPRESSION
The brand returns for a second year with a four-day schedule celebrating fashion, art and co-creation in partnership with digital pioneers DRESSX, artist Vinnie Hager and the Web3 community. AMSTERDAM, THE NETHERLANDS (March 2023) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce its return to Decentraland’s Metaverse Fashion Week (MVFW) with a four-day program co-created with culture shapers in the Web3 space. From March 28th to March 31st, the brand will unlock a new experience in fashion, art and innovation for the MVFW community. TOMMY HILFIGER is working with...
TOMMY COLLECTION BY TOMMY JEANS RETURNS FOR SPRING ‘23
A new collection of contemporary streetwear classics released alongside a campaign infused by the rhythm of Japan’s lowriding community. AMSTERDAM, THE NETHERLANDS (MARCH 2022) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces the next chapter of Tommy Collection by TOMMY JEANS on March 21, 2023. Inspired by its roots in hip-hop, Tommy Collection connects to communities around the world driving street culture through a progressive, local lens. This season, TOMMY JEANS pulls up in the world of lowriding in Japan’s Chicano culture with the latest drop of its most elevated...
Calvin Klein unveils Spring 2023 campaign starring Aaron Taylor-Johnson, FKA twigs, JENNIE, Kendall Jenner and Michael B. Jordan
Calvin Klein today unveils its Spring 2023 campaign featuring a cast of global stars shot by renowned photographer duo, Mert Alas & Marcus Piggott. The new campaign continues the Calvins or nothing concept highlighting the world’s most dynamic talent, stripped back to showcase their confidence and sensuality. The campaign features existing ambassadors and friends of the brand, JENNIE, Kendall Jenner and FKA twigs, as well as Michael B. Jordan and Aaron Taylor-Johnson in their debut campaigns for Calvin Klein. The campaign, rooted in unadulterated confidence, channels the true character of...
TOMMY HILFIGER LAUNCHES ITS CLASSICS REBORN CAMPAIGN FOR SPRING ‘23
Renowned prep style finds new life through the self-expression of the next generation AMSTERDAM, THE NETHERLANDS (MARCH 2023) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], presents its Spring 2023 Classics Reborn campaign with a new collection reinventing all-time prep classics, with a cast of rising creative forces. The campaign reflects the spirit of the Tommy Factory, which defined the TOMMY HILFIGER collection for Fall 2022, as artists from different scenes are brought together from the worlds of fashion, music and entertainment. The talents include style icon Georgia May...
TOMMY HILFIGER LAUNCHES LATEST TOMMY JEANS DENIM PROGRESSED BAGGY JEANS AND STREET STYLES FOR SPRING ‘23
Building on historic ties to hip-hop, ‘Denim Progressed’ offers a new take on streetwear alongside a New York-inspired campaign AMSTERDAM, THE NETHERLANDS (FEBRUARY 2023) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is excited to launch the next chapter of Denim Progressed, the TOMMY JEANS platform that takes a stand for progressive denim. Kicking off on February, 2023, the label keeps its hip-hop roots alive and denim at its core, delivering baggy jeans and modern streetwear. Baggy fits, New York City and hip-hop have always been relevant to TOMMY JEANS’ history. These...
WINNERS OF THE TOMMY HILFIGER FASHION FRONTIER CHALLENGE BRING IMPACTFUL AND INCLUSIVE SOLUTIONS FOR THE FUTURE
Koalaa and Moner Bondhu were named winners of the global program’s fourth edition, with their innovative concepts designed to support those with limb difference and advance the mental wellbeing of garment workers in Bangladesh. AMSTERDAM, THE NETHERLANDS (FEBRUARY 2023) – Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], is pleased to announce Koalaa and Moner Bondhu as winners of the fourth Tommy Hilfiger Fashion Frontier Challenge, a global program designed to amplify historically marginalized entrepreneurs, including Black, Indigenous, People of Color (BIPOC), individuals living with a...
New Calvin Klein store at The Mall of Cyprus
The leading fashion brand’s network is expanding! Sarkk’s network in Cyprus is expanding with the new Calvin Klein Jeans store at The Mall of Cyprus in Nicosia. At the new store of Calvin Klein Jeans, which is represented by SARKK in Cyprus, you’ll find a wide range of women’s and men’s clothing, footwear and accessories from the Spring 2023 collection. The brand’s iconic Denim pieces are at the heart of the collection and are beaming with the youthful spirit of the 90s, while their practical details, dynamic textures and renewed proportions take them to new heights. Additionally, you can’t...
SARKK STRENGTHENS ITS PRESENCE IN THE CYPRIOT MARKET THROUGH THE LAUNCH OF TOMMY.COM AND CALVINKLEIN. CY
In an effort to further develop the existing dynamic presence of the two leading brands it represents in Cyprus, SARKK launches the operation of tommy.com and calvinklein.cy. Staying true to its strategy, SARKK creates a powerful omnichannel network that aims to fulfill the desires and needs of its fashion savvy customers through the online shopping experience they offer. They are a new alternative point of sale for the two iconic brands, contributing to the strengthening and sales development in the Cypriot market. With the exciting arrival of the two e-shops in Cyprus, brand lovers are...
CALVIN KLEIN UNVEILS LATEST CALVINS OR NOTHING CAMPAIGN FEATURING TENNIS PLAYER CARLOS ALCARAZ
JANUARY 11, 2023 – Calvin Klein is excited to launch the latest chapter of its Calvins or nothing campaign starring the world #1 singles player, Carlos Alcaraz. Continuing the visual narrative that debuted in Fall 2022 with actor and singer-songwriter Maya Hawke and professional footballer Romelu Lukaku, Calvins or nothing has since featured other of-the-moment talent, including top athletes from around the world, in Calvin Klein Underwear. A record-breaking global sports phenomenon, Carlos is captured in a series of raw, stripped-back portraits and videos shot by Gray Sorrenti. The powerful black...